Fundraising Impact through Creativity

For campaigns that inspire through creativity

This award recognises the implementation of effective creative to drive fundraising success. Creativity in fundraising can be demonstrated through the application of powerful creative such as compelling messaging, imagery or branding to achieve strategic fundraising impact. Creativity can be expressed through various channels, including video, visual story telling and online/offline integration.


Applicable types of fundraising

​Including, but not limited to:

  • major gifts – including capital campaigns

  • community fundraising – including peer-to-peer, supporter events, signature events

  • digital campaigns

  • individual giving – including gifts in Wills, cash and regular giving

  • merchandise.


Executive summary - 30%

a) Tell us about your creative campaign. Why was it developed and what impact did it have on your fundraising success/organisational strategy?

b) Please provide a short (approx. 1-3 min) video telling us about your creative campaign – what impact did it have? This can be a simple video filmed on your phone.  The quality of the production will not be considered in the judging process – it’s about the story you tell.​​

Creative strategy - 20%

What did you set out to achieve? What was your strategy and how was the creative developed to reflect that strategy? What insights were used to develop this creative?


Execution - 20%

How was the creative campaign executed? What resources were used? Please provide examples of the creative and how it was used across various channels.  

Impact and outcomes - 30%             

What was the impact of this creative campaign to your fundraising activities and organisational strategy?  How was it measured? What lessons were learned?

Who can enter this category?

This submission must be completed by a member of FIA and approved by the CEO/ Head of Fundraising or equivalent. If you are not a current member or are unsure of your membership status please call 1300 889 670.

Campaigns must be conducted, or partially conducted, during the last 18 months: 1 March 2019 to 31 August 2020, unless otherwise specified.

Submission guide

Download the submission guide for full details, terms and conditions and to plan your submission before you start.


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