Best Supporter Experience
For organisations that understand and demonstrate
exceptional supporter care and experience.
Sponsored by:
This award recognises the successful development and implementation of best-practice donor or supporter experiences. The supporter experience should offer donors deeper engagement with beneficiaries, impact and outcomes; bring them closer to the cause; maintain their interest; extend their support; or increase their lifetime value – just to name a few. These experiences should reflect a deep understanding of donor insights integrated with organisational strategy. This award also recognises the use of effective donor experiences through multi-channel engagement.
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Applicable types of fundraising
​Including, but not limited to:
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major gifts – including capital campaigns
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community fundraising – including peer-to-peer, supporter events, signature events
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digital campaigns
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individual giving – including gifts in Wills, cash and regular giving
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merchandise campaigns
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grants, trusts and foundations
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corporate partnerships
Criteria
Executive Summary - 20%
a) Tell us about your best-practice supporter experience. Why did you develop this experience and what impact did it have on your fundraising success/organisational strategy?
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b) Please provide a short (approx. 1-3 min) video telling us of your supporter experience. Why do you believe this supporter experience was exceptional? This can be a simple video filmed on your phone. The quality of the production will not be considered in the judging process – it’s about the story you tell.
To see examples of some of the videos the judges have rated highly in the past, visit #TopTips | FIA Awards
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Objectives - 20%
a) What were the objectives of the supporter experience you created? What problem or issue was it aiming to address?
b) What insights were used to develop this supporter experience?
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Demonstration of exceptional supporter experience - 20%
a) How was the supporter experience created? How does it differ to previous supporter experiences?
b) What do you believe were the key success factors for the supporter experience?
c) What platforms were used, if any, and why?
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FIA Code Alignment - 10%
State at least one way your campaign showed alignment to the FIA Code
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Impact and outcome of supporter experience - 30%
a) What changed following the implementation of this supporter experience? How was this measured?
b) What was the fundraising result from the supporter experience? How did it benefit your organisation and/or mission?
c) What lessons were learnt?
Who can enter this category?
Please note that any organisation entering the 2026 FIA Awards must be both a current (2025/26) FIA member and have held FIA membership for a period of at least 12 months prior to submitting their entry.
Organisations from New Zealand are only eligible to enter the 2026 FIA Awards provided they meet the above criteria.
If you require assistance with your FIA membership, please contact us on 1300 889 670 or email members@fia.org.au
Campaigns must be conducted, or partially conducted, during the last 18 months: 1 March 2024 to 31 August 2025, unless otherwise specified.​​​​