
FIA's Awards #TopTips for Success
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Tip #1: Check, check and recheck – get fresh eyes to proof your submission
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Tip #2: Judges score against criteria. Dazzle with creativity AND tick the boxes
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Tip #3: Say what you mean – use direct language to deliver your message clearly
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Tip #4: It is not about how much the campaign raised but showing the effectiveness of the campaign
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Tip #5: Show that you did something different and innovative and not just the same campaign year after year
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Tip #6: Show strategic thinking: why was the campaign done that way (not just because it’s the same every year)
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Tip #7: Does your executive summary address how the fundraising activity fits into the organisation’s overall fundraising strategy?
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Tip #8: Tell your story. Your entry includes a short, informal video. This is your opportunity to share the passion, inspiration and reason why you or your entry should win.
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Executive Summary Video
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Make sure you include your executive summary video in your submission. This is a short (approx. 1-3 min) video telling your campaign story. Why should your campaign win this award?
This can be a simple video filmed on your phone. The quality of the production will not be considered in the judging process – it’s about the story you tell.
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Below are some examples:
Example 1 Example 2 Example 3 Example 4 Example 5 Example 6 Example 7
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