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Copyright © FIA 2019

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Most Innovative Campaign

For fundraising campaigns that challenge the status quo

This award recognises campaigns that challenge the status quo and show courage in trying a different or revolutionary approach to drive fundraising success. Innovation may include use of new or groundbreaking ideas; use of new technology; or the use of previously untried or untested strategies/activities to achieve fundraising success.


Applicable types of fundraising

Including, but not limited to:

  • major gifts – including capital campaigns

  • community fundraising – including peer-to-peer, supporter events, signature events

  • digital campaigns

  • individual giving – including gifts in Wills, cash and regular giving

  • merchandise campaigns

  • grants, trusts and foundations

  • corporate partnerships.


Executive summary - 30%

a) Tell us the story of your innovative campaign. Explain what issue led you to make this change, how was it applied and the impact it made to your fundraising success and organisational strategy. Why was this groundbreaking for your organisation?

b) Please provide a short (approx. 1-3 min) video telling your campaign story. Why should your campaign win this award? This can be a simple video filmed on your phone. The quality of the production will not be considered in the judging process – it’s about the story you tell.


Objectives - 20%                        

What were the objectives of the campaign? What problem or issue was it trying to address?

What insights were used to drive this change? State at least one way your campaign showed alignment to the FIA Code.

Demonstration of innovation - 20% 
How was the innovation applied? How does it differ from the old way of working? Was new technology used to drive this change? Did you collaborate with external organisations?

Impact and outcome of innovation - 30%             

What changed due to this innovation? How was this measured? What was the fundraising result due to the innovation? What lessons were learned? How did it benefit the organisation overall? Did you receive feedback from your supporters about the experience that you can include in your submission?

Who can enter this category?

Organisations submitting an entry must employ at least one 2019/2020 professional member of FIA (minimum MFIA). Alternatively, the submitting organisation or consultancy must be a 2019/2020 organisational member of FIA.

Campaigns must be conducted, or partially conducted, during the last 18 months: 1 March 2018 to 31 August 2019, unless otherwise specified.

Submission guide

Download the submission guide for full details, terms and conditions and to plan your submission before entry.