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Most Innovative Campaign

For fundraising campaigns that challenge the status quo in or outside your organisation

Sponsored by: 

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This award recognises campaigns that challenge the status quo and show courage, within your organisation or outside, in trying a different or revolutionary approach to drive fundraising success. Innovation may include: use of new or ground-breaking ideas; or the use of previously untried or untested strategies/activities to achieve fundraising success.

For innovative campaigns that primarily use technology, we suggest submitting them under the ‘Fundraising Impact through Technology’ category.


Applicable types of fundraising

Including, but not limited to:

  • major gifts – including capital campaigns

  • community fundraising – including peer-to-peer, supporter events, signature events

  • digital campaigns

  • individual giving – including gifts in Wills, cash and regular giving

  • merchandise campaigns

  • grants, trusts and foundations

  • corporate partnerships


Guide: approx. 300 words per criteria

Executive summary - 20%

a) Tell us the story of your innovative campaign.   Tell us what issue led you to make this change, how was it applied and the impact it made to your fundraising success and organisational strategy. Why was this groundbreaking for your organisation or fundraising in general?

b) Please provide a short (approx. 1-3 min) video telling your campaign story. Why should your campaign win this award? This can be a simple video filmed on your phone. The quality of the production will not be considered in the judging process – it’s about the story you tell.

To see examples of some of the videos the judges have rated highly in the past, visit #TopTips | FIA Awards


Objectives - 20%                        

What were the objectives of the campaign? What problem or issue was it trying to address?

What insights were used to drive this change?

FIA Code Alignment - 10%                        

Illustrate at least one way your campaign showed alignment to the FIA Code.

Demonstration of innovation - 20% 
How was the innovation applied? How does it differ from the old way of working? What was the new approach or new way of doing something to drive this change? Was there any collaboration involved either internally or with external organisations? 

Impact and outcome of innovation - 30%             

What changed due to this innovation? How was this measured? What was the fundraising result due to the innovation? What lessons were learnt? How did it benefit the organisation overall? Did you receive feedback from your supporters about the experience that you can include in your submission?

Who can enter this category?

The submitting organsiation must be a 2023/24 Organisational Member of  FIA and the submission must be approved by the CEO/Head of Fundraising or equivalent. If you are not a current member or are unsure of your membership status please call 1300 889 670.

Campaigns must be conducted, or partially conducted, during the last 18 months: 1 March 2022 to 31 August 2023, unless otherwise specified.

Submission Guide
Download the submission guide for full details, terms and conditions and to plan your submission before entry.

Download the pre-submission checklist to ensure you have everything you need prior to submitting your entry.

Entries for 2024 have now closed.

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