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Most Innovative Campaign

For fundraising campaigns that rethink the rules and traditional approaches.

This award recognises campaigns that challenge norms and demonstrate bold experimentation or transformation in fundraising strategy or delivery, that have rarely been seen before. Innovation may involve the use of new or rarely seen ideas, technology untried, or untested strategies to achieve fundraising success.

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Applicable types of fundraising

Including, but not limited to:

  • major gifts – including capital campaigns

  • community fundraising – including peer-to-peer, supporter events, signature events

  • digital campaigns

  • individual giving – including gifts in Wills, cash and regular giving

  • merchandise campaigns

  • grants, trusts and foundations

  • corporate partnerships

Criteria

Guide: approx. 300 words per criteria

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Executive summary - 20%

a) Tell us the story of your innovative campaign.   Tell us what issue led you to make this change, how was it applied and the impact it made to your fundraising success and organisational strategy. Why was this groundbreaking for your organisation or fundraising in general?

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b) Please provide a short (approx. 1-3 min) video telling your campaign story. Why should your campaign win this award? This can be a simple video filmed on your phone. The quality of the production will not be considered in the judging process – it’s about the story you tell.

To see examples of some of the videos the judges have rated highly in the past, visit #TopTips | FIA Awards

 

Objectives - 20%                        

What were the objectives of the campaign? What problem or issue was it trying to address?

What insights were used to drive this change?

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FIA Code Alignment - 10%                        

Illustrate at least one way your campaign showed alignment to the FIA Code.

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Demonstration of innovation - 20% 

How was the innovation applied? How does it differ from the old way of working? Was new technology used to drive this change? What was the new approach or new way of doing something  to drive this change? Was there any collaboration involved either internally or with external organisations? 

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Impact and outcome of innovation - 30%             

What changed due to this innovation? How was this measured? What was the fundraising result due to the innovation? What lessons were learnt? How did it benefit the organisation overall? Did you receive feedback from your supporters about the experience that you can include in your submission?

Who can enter this category?

Please note that any organisation entering the 2026 FIA Awards must be both a current (2025/26) FIA member and have held FIA membership for a period of at least 12 months prior to submitting their entry.

Organisations from New Zealand are only eligible to enter the 2026 FIA Awards provided they meet the above criteria.

 

If you require assistance with your FIA membership, please contact us on 1300 889 670 or email members@fia.org.au


Campaigns must be conducted, or partially conducted, during the last 18 months: 1 March 2024 to 31 August 2025, unless otherwise specified.​​​​​

Submission Guide
Download the submission guide for full details, terms and conditions and to plan your submission before entry.

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Applications close on Friday 15 August 2025

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