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Best Strategic Partnership

Working in partnership to achieve more

This award recognises highly successful partnerships that achieve mutual benefit and fundraising success. This includes partnerships between charities and groups such as companies, trusts, foundations, community groups, media outlets, individuals, ambassadors and other NFPs.​


Applicable types of partnerships

​Including, but not limited to:

  • major gifts partnerships – including capital campaigns

  • community fundraising partnerships – including peer-to-peer, supporter events, signature events

  • digital campaigns

  • individual giving (including matched-giving campaigns)

  • grants, trusts and foundations

  • corporate partnerships

  • media partnerships

  • celebrity/ambassador partnerships.


Executive summary - 20%

a) Tell us about your partnership. How does it benefit your fundraising activities and your organisation’s objective, as well as benefit the partnering organisation? 

b) Please provide a short (approx. 1-3 min) video telling us about your strategic partnership and the impact it has had on your fundraising. This can be a simple video filmed on your phone.  The quality of the production will not be considered in the judging process – it’s about the story you tell.

To see examples of some of the videos the judges have rated highly in the past, visit #TopTips | FIA Awards

Strategy alignment - 20%

What led you to partner with this organisation? How do both organisations’ strategies align, and how does the partnership deliver mutual benefits to both?

FIA Code Alignment - 10%

How do you ensure best practice and ethical fundraising is undertaken and that the partnership aligns with the FIA Code?


Relationship management and stewardship - 20%

How was the relationship managed to ensure it achieved the objectives of your charity and that of your partner? What changes, if any, were made to your fundraising program/s due to this relationship? What lessons were learned?

Impact and outcomes - 30%           

What was the impact of the partnership on the charity? What was the impact of the partnership on the partner? How were these measured?

Who can enter this category?

The submitting organisation must be a 2024/25 Organisational Member of FIA and have held Organisational Membership for at least 12 months. The submission must be approved by the CEO/ Head of Fundraising or equivalent.

If you are not a current member or are unsure of your membership status, please call 1300 889 670.

Partnerships must span at least 12 months or a set campaign/project period and be during the last 18 months: 1 March 2023 to 31 August 2024. The partnership must be focused on driving common strategic outcomes for both parties. 

Submission guide

Download the submission guide for full details, terms and conditions and to plan your submission before you start.

Download the pre-submission checklist to ensure you have everything you need prior to submitting your entry.

Applications close on Friday 23 August 2024

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