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Best Strategic Partnership

Working in partnership to achieve more

This award recognises highly successful partnerships that achieve mutual benefit and fundraising success. This includes partnerships between charities and groups such as companies, trusts, foundations, community groups, media outlets, individuals, ambassadors and other NFPs.


Applicable types of fundraising

​Includes, but not limited to:

  • major gifts partnerships – including capital campaigns

  • community fundraising partnerships – including peer-to-peer, supporter events, signature events

  • digital campaigns

  • individual giving (including matched-giving campaigns)

  • corporate partnerships

  • media partnerships

  • celebrity/ambassador partnerships.


Executive summary - 30%

a) Tell us about your partnership. How does it benefit your fundraising activities and your organisation’s objective, as well as benefit the partnering organisation? 

b) Please provide a short (approx. 1-3 min) video telling us about your strategic partnership and the impact it has had on your fundraising. This can be a simple video filmed on your phone.  The quality of the production will not be considered in the judging process – it’s about the story you tell.

Strategy alignment - 20%

What led you to partner with this organisation? How do both organisations’ strategies align, and how does the partnership deliver mutual benefits to both? How do you ensure best practice and ethical fundraising is undertaken and that the partnership aligns with the FIA Code?


Relationship management and stewardship - 20%

How was the relationship managed to ensure it achieved the objectives of your charity and that of your partner? What changes, if any, were made to your fundraising program/s due to this relationship? What lessons were learned?

Impact and outcomes - 30%           

What was the impact of the partnership on the charity? What was the impact of the partnership on the partner? How were these measured?

Who can enter this category?

Organisations submitting an entry must employ at least one 2019/2020 professional member of FIA (minimum MFIA). Alternatively, the submitting organisation or consultancy must be a 2019/2020 organisational member of FIA.

Campaigns must be conducted, or partially conducted, during the last 18 months: 1 March 2018 to 31 August 2019, unless otherwise specified.

Submission guide

Download the submission guide for full details, terms and conditions and to plan your submission before you start.