Fundraising Impact Through Technology
For campaigns that utilise technology to drive fundraising outcomes
This award recognises the exceptional use of technology to create or strengthen campaigns and drive powerful fundraising outcomes.
Campaigns acknowledged in this category must focus on the use of technology to drive fundraising. This could include technology that is new or previously unused by their organisation, or the refinement or adaptation of existing technology to achieve fundraising success. Technology examples include, but are not limited to, digital technology, AI, CRM, NTFs, cryptocurrency and social media.
Applicable types of fundraising
Including, but not limited to:
major gifts – including capital campaigns
community fundraising – including peer-to-peer, supporter events, signature events
individual giving – including gifts in Wills, cash and regular giving
grants, trusts and foundations
Executive summary - 30%
a) Tell us about your campaign and the use of the technology. Why was the campaign developed; why was the technology implemented and what impact did the use of technology have on your fundraising success/organisational strategy?
b) Please provide a short (approx. 1-3 min) video telling us about your use of technology in this campaign - what impact did it have. This can be a simple video filmed on your phone. The quality of the production will not be considered in the judging process - it's about the story you tell.
To see examples of some of the videos the judges have rated highly in the past, visit #TopTips | FIA Awards
Strategy - 20%
What did you set out to achieve? What was your strategy and how was the technology used to support that strategy? What insights were used to introduce this technology?
Execution - 20%
How was the technology embedded in the campaign? What resources were used? Please provide examples of how the technology was used throughout the campaign.
Impact and outcomes - 30%
What was the impact of utilising this technology within your fundraising activities and organisational strategy? How was it measured? What lessons were learnt?
Who can enter this category?
This submitting organisation must be a 2023/24 Organisational Member of FIA and the submission must be approved by the CEO/Head of Fundraising or equivalent. If you are not a current member or are unsure of your membership status please call 1300 889 670.
Campaigns must be conducted, or partially conducted, during the last 18 months: 1 March 2022 to 31 August 2023, unless otherwise specified.