Fundraising Impact through Technology

For campaigns that utilise technology to drive fundraising outcomes


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This award recognises the exceptional use of technology to create or strengthen campaigns and drive

powerful fundraising outcomes.

Campaigns acknowledged in this category have either; utilised technology that is new or previously unused by their organisation, or creatively refined or adapted existing technology to achieve fundraising success. This could include the use of digital technology, AI, CRM, NTFs, cryptocurrency, social media, or other technology.


Applicable types of fundraising

​Including, but not limited to:

  • major gifts – including capital campaigns

  • community fundraising – including peer-to-peer, supporter events, signature events

  • digital campaigns

  • individual giving – including gifts in Wills, cash and regular giving

  • merchandise campaigns

  • grants, trusts and foundations

  • corporate partnerships


Executive summary - 30%

a) Tell us about your campaign and the use of the technology. Why was the campaign developed; why was the technology implemented and what impact did the use of technology have on your fundraising success/organisational strategy? 

b) Please provide a short (approx. 1-3 min) video telling us about your use of technology in this campaign - what impact did it have. This can be a simple video filmed on your phone. The quality of the production will not be considered in the judging process - it's about the story you tell.

Strategy - 20%

What did you set out to achieve? What was your strategy and how was the technology used to support that strategy? What insights were used to introduce this technology?


Execution - 20%

How was the technology embedded in the campaign? What resources were used? Please provide examples of how the technology was used throughout the campaign.

Impact and outcomes - 30%             

What was the impact of utilising this technology within your fundraising activities and organisational strategy? How was it measured? What lessons were learnt?

Who can enter this category?

This submitting organisation must be a 2021/22 Organisational Member of FIA and the submission must be approved by the CEO/Head of Fundraising or equivalent. If you are not a current member or are unsure of your membership status please call 1300 889 670.

Campaigns must be conducted, or partially conducted, during the last 18 months: 1 March 2020 to 31 August 2021, unless otherwise specified.

Submission guide

Download the submission guide for full details, terms and conditions and to plan your submission before you start.