Impact through Events

Bringing people together for greater impact

This award recognises outstanding achievement in fundraising through conducting a special event. Special events should show exceptional development of strategy, efficient execution, clear event uniqueness and significant ROI for the organisation.

Applicable types of fundraising

​Includes, but not limited to:

  • major gifts – donor acquisition events

  • community fundraising – including peer-to-peer, supporter events, signature events

  • gifts in Wills events.


Executive summary - 30%

a) Tell us about your special event. What impact has it had on your fundraising? What makes it unique? 


b) Please provide a short (approx. 1-3 min) video telling us about your special event and why it should win this award. This can be a simple video filmed on your phone.  The quality of the production will not be considered in the judging process – it’s about the story you tell.


Event strategy - 20% 

What was the strategy for the event and how does it fit with your organisation’s overall strategic direction? What problem or issue was it aiming to address? What insights and data were used to develop this event?

Execution - 20%

How was the event executed? How does it differ from other events in the market? What resources were used including volunteers and external suppliers? What fundraising channels were used? State one way you ensured ethical fundraising was undertaken and how it aligned with the FIA Code

Impact and outcomes - 30%           

What impact did this event have on your overall fundraising program and organisational objectives? How did this event strengthen relationships with key stakeholders? What was the ROI for the charity? What lessons were learned?

Who can enter this category?

Organisations submitting an entry must employ at least one 2019/2020 professional member of FIA (minimum MFIA). Alternatively, the submitting organisation or consultancy must be a 2019/2020 organisational member of FIA.

Campaigns must be conducted, or partially conducted, during the last 18 months: 1 March 2018 to 31 August 2019, unless otherwise specified.

Submission guide 

Download the submission guide for full details, terms and conditions and to plan your submission before you start.



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